Three Generations, One Mission:
Understanding Customers' Needs and Making a Difference in People's Lives

Our History

When James (Jimmy) and Ann Moore founded the agency in 1954, they set a high standard of customer service. “It was their priority to stay in touch with customers and understand their needs from the customer’s own perspective,” says son Jim Moore, President and 2nd generation owner. “My parents would advocate for their customers and help them navigate the process of finding the right coverage.” 

Martin Free recalls how it felt to have such an advocate. It was 1969, and he was a young Vietnam veteran who had just accepted a job and relocated to Wilmington. “I had recently gotten three speeding tickets,” he says, “and needed help with auto insurance. I walked in off the street and James shook my hand and said, ‘You’ve served your country and we can work with you.’” Free has been a customer ever since. “Jim and Adrienne are cut from the same cloth as James, and I appreciate how they’re keeping the legacy going.” It’s a legacy that Jim’s daughter Adrienne Moore, CEO and 3rd generation owner, is proud to uphold. “We work to build lifelong relationships,” she says, “and want our customers to know we are here for them every day, through whatever life brings. Selecting the right coverage is only the first step.”


That same commitment to maintaining relationships is reflected in the agency’s team. Teresa Gedraytis, CIC, CISR, says, “It was my distinct pleasure to have worked with all three generations of the Moore family.” She began as the company receptionist in 1987, and just recently retired from overseeing the agency’s commercial lines. She received the 2018 Outstanding Customer Service Representative of the Year for the state of North Carolina, a true testament to her dedication.


Jim, Adrienne and their team derive deepest satisfaction from their relationships with their customers. As Teresa and Larry Kirkpatrick, of Atlas Geographic Data say, “They handle all our insurance needs—residential, personal and even for our business. They aren’t just prompt and helpful, they go above and beyond." The insurance marketplace is rapidly changing, but with a proven record of excellence, James E. Moore Insurance Agency, Inc., is well-equipped to adapt. “The agency will always grow in step with people’s needs,” says Adrienne, “and we will continue to build long-term relationships with our customers as well as with top-rated carriers.”

Meet Jim and Adrienne in our video below and hear what one customer has to say.